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Wednesday, May 25, 2005
I was searching the Yahoo Directory to find out how many website designers or agencies had their websites listed in the directory. Not many. I assume it’s because the Yahoo Directory doesn’t produce enough traffic to these sites to warrant an inclusion. Or maybe it’s because submitting your website - for $299.00 - doesn’t guarantee inclusion. Yahoo Will Consider Your Website – For a Non-Refundable Fee That’s right. Yahoo says you have to pay them $299.00 (USD) to be considered placement in their directory. Note, this fee is non-refundable and “does not guarantee a listing in the Yahoo! Directory”. What is the point of paying if you’re website is not guaranteed a listing? I can understand if you had offensive content on your site and Yahoo wished not to include it. But the common sense approach, or the ethical/moral approach, would be to refund your money if they were not going to list your site. That’s not the case. The non-refundable fee you pay, to Yahoo, to be considered for placement in their directory is not guaranteed. Are people actually paying this fee? By the look of the websites listed, not many. Submit Your Website Elsewhere There really isn’t any point to paying this kind of money just to be considered. With today’s search engines – even Yahoo’s – your website will be listed in the search engines eventually. And more people nowadays are using search engines - rarely directories. If you want to submit, submit to Yahoo’s search engine – for FREE. If you want to add your website to a directory, go to Open Directory Project. You can submit your site for FREE…and be considered. Mike Swartz says, “Check it Out!”  Posted by: Michael Swartz at 9:14 pm Comments: None | Filed under: SEO, Web Marketing Friday, May 20, 2005
Hello. I just completed presenting our Power Internet Search Engine Marketing seminar. What a great turnout. Thank you everyone for coming. I hope you learned a lot about the power of search engine marketing and how 4 simple steps can transform your website into a traffic magnet. If you have any questions that did not get answered during our seminar, please contact me or leave any comments below. Thanks again and have a great weekend. Posted by: Michael Swartz at 2:03 pm Comments: None | Filed under: SEO, Web Marketing Monday, May 16, 2005
Hello. Hope your weekend was filling. Mine was. Most of this weekend I was putting the final touches on my Power Internet Search Engine Marketing seminar (whew that’s a mouthful). There are many steps associated with getting your website higher in the search engines. Our process is about 10 steps - which is not too many - but to outline this many steps in a speech might put my audience to sleep. So I broke it down into 4 basic steps.
P.S. Today is the last day to register for our seminar. Don’t miss it. Mike Swartz says, “Check it out.” UPDATE (09/09/05): Check out our more detailed 10 step SEO process of obtaining higher search rankings. Posted by: Michael Swartz at 6:49 am Comments: None | Filed under: SEO Thursday, May 5, 2005
I was just looking through a Nolo Press book about property agreements and noticed how fast I was able to find the information I was looking for. Using the Table of Contents, I was able to quickly and easily find what I was looking for. It was arranged very systematically, similar, I thought, to how a website, particularly your homepage, should work. How a Website Should Work Your homepage is basically a table of contents of what you want to show your visitors. They scan for what they’re looking for, “click here” to proceed further and they’re done. This is how a website should work: Give me useful information quickly and easily. Show your website visitors what you have to offer, present it in a logical fashion and notice the inquires and more contacts you receive. Posted by: Michael Swartz at 12:34 am Comments: None | Filed under: Web Design Monday, May 2, 2005
Hello. Hope you had a good weekend. Mine was pretty good. On Saturday evening I met with a client of ours for dinner at the New Zealander here in Alameda. Excellent food and company. We got to talking and Jim (our client) mentioned that he has received 3 new patients this week from his website. He said they all found him on Google. This just goes to show that optimizing your website for the search engines can have a significant benefit and impact to your organization and bottom line. But what I thought was more important - even more important than getting more traffic to his website - is that the people who found Jim’s website trusted it enough to make the contact and call for an appointment. A Trusted Website is a Profitable One It’s one thing to get listed at the top of the search engines and receive more traffic to your website, but it’s another when those visitors become paying customers. Your website has to be trustworthy and credible enough before your visitors are going to think about making contact. There are a few simple ways to accomplish this credibility:
Have a great week. Posted by: Michael Swartz at 11:36 am Comments: None | Filed under: Web Marketing |
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