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Monday, June 27, 2005
I received a letter from US Bank recently with an offer to apply for a new business or travel credit card. “$25 annual fee waived when the credit card is used at least one time in a 12-month period. An annual program fee of $55 will be charged for the Visa Business Travel CardSo basically, there IS an annual fee (if you don’t use the card within a year) AND there’s an annual ‘program’ fee. As Judge Judy would say, “Don’t pee on my leg and tell me it’s raining.” All Marketers Are Liars Don’t lie to your target market. (Advertisers may not call these tactics lying because they’re disclosing why they are lying.) They’ll trust you less and less the more you try to deceive. Is it really worth the effort? These advertisers are marketing to the ignorant or the unaware. Is that the market you want to attract? If you have to lie to your target market, what does that tell us about the product or service, you’re trying to sell? Not much, in my opinion. If you have to bend the truth or lie in your advertising, then your product or service can’t stand on its own and is probably not worth it. I haven’t read it yet, but this is what Seth Godin writes about in his new book, All Marketers Are Liars And not to stray from the theme of this blog… On the web especially, anyone can say anything. Be aware of the “lies and the lying liars who tell them” and the ones who tell a good story but can’t back it up with their product or service. Mike Swartz says, “Check it out.” Have a great week.  Posted by: Michael Swartz at 12:44 pm Comments: None | Filed under: Web Design Tuesday, June 21, 2005
Hope you had a great Father’s Day weekend. Ours was fun. We celebrated Father’s day with my Dad at Robert Keenan winery in Napa, California. What a wonderful view from atop the mountain…and good wine too.
What they should have done was have it read: “Fix Leaks, Save Money”This slogan says the exact same thing without the extra words that really don’t need to be there. The object of any billboard is to attract drivers in split seconds. No driver has time to read sentences on billboards while driving at 65 mph. The Most Successful Billboards are the Most Succinct Billboards are supposed to attract attention and give your message in less than 5 seconds. And on top of that people are now on cell phones, listening to the radio, eating and putting on their makeup. There are too many distractions nowadays and stuff vying for our attention. Advertisers only have seconds. Your Website is Like a Billboard You also only have a few seconds to get your message across on your website. People rarely read every word. They skim and scan your site. Also recognize how long it takes for your website to load. Download time should only be 10 seconds or less. If your visitors have to wait longer for your site to load, they’ll go elsewhere. Time is precious. Think of your website as a billboard to the world, with people surfing the internet at speeds of 65 mph. You only have seconds to make a first impression or to get your message across. Posted by: Michael Swartz at 4:36 pm Comments: None | Filed under: Web Design, Web Marketing Monday, June 13, 2005
I was catching up on some quality magazine reading this weekend. An article in Information Week intrigued me about how Ask Jeeves is expanding its search services to compete with the big boys, like Google and Yahoo. And I quote: “We’re the only one that takes a different approach to our ranking algorithms for search. Google, Yahoo, and Microsoft are essentially trying to emulate each other.” says Jim Lanzone, senior VP of search properties at Ask Jeeves.The article is good. I hope Ask Jeeves can get me more relevant results in my searches. Where Are Your Customers Searching? I also found the article graphic interesting. According to the graph, Google and Yahoo dominate the pack with the most search queries. This is important for anyone marketing on the web. Where are people searching? More important is the question, are your customers (i.e. internet searchers) using Google, Yahoo, MSN or Ask Jeeves? An interesting article at Interspire mentions that Google is good if you’re marketing technically oriented products and Yahoo caters more to general consumer products. So go where your customers are searching. Being the leader on the internet is important…especially to your target market. Posted by: Michael Swartz at 12:06 am Comments: None | Filed under: Web Marketing Monday, June 6, 2005
Hello. I hope you had a great weekend. I just received an email from a friend titled “Good Anti-Virus Information”. And you know what, it is good information. In the email it explains two choices you should take, to avoid the possibility of any virus threats or spam, when forwarding any email.
P.S. Our anti-virus article is one of our most popular. Mike Swartz says, “Check it out.” Posted by: Michael Swartz at 5:57 pm Comments: None | Filed under: Web General |
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. It’s about marketers/advertisers that tell a story to get you to buy, even if they have to bend the truth…or lie.
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