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Monday, October 24, 2005
Hello. I hope you had a good weekend. My weekend was busy again. Each weekend seems to bring new projects to the new homeowner. I rearranged my office, once again, for the final time (I hope). I realized making this small change had a dramatic effect on the layout of the room. Rearranging Your Website to #1 Redesigning a website may seem like the next step, but rearranging or making a few minor changes to your site could have a more significant impact. A customer of ours was not seeing the traffic they anticipated coming to their site, so we made a couple of slight modifications to the web copy and HTML code and now they’re #1 on Google. What is Not Working? Ask yourself, what is not working? Is it low sales, no contacts, page drop-offs? Whatever it may be…ask yourself, what is the problem? Maybe you just need to take care of the initial problem and not completely rebuild the website. Take a look at Yahoo, Amazon, Google or Ebay. These websites really haven’t changed much since their inception. That’s because these websites work and they keep on working. Instead of a huge website redesign, they have made small changes along the way. So if you’re thinking of redesigning your website or someone has told you a redesign is imperative, take a step back and ask yourself, is the whole site not working or are there just some problem areas that need a little tweaking? Enjoy the rest of your week.  Posted by: Michael Swartz at 3:18 pm Comments: None | Filed under: Web Design Thursday, October 20, 2005
Hello. Hope you are well. I decided to walk to the bank today to take care of some business. It’s about 5 good blocks from our new office. What was so interesting about this walk is I realized how close I am to quite a few of my customers. My route – depicted in this diagram – included the following customers:
This is the beauty of living and doing business locally. The convenience factor is incredible. Optimize Your Website Locally So too when optimizing your website. Optimize locally. I always tell people looking to improve their rankings on the search engines to focus geographically or locally. It is one of the easiest ways of driving traffic to your website. Are Most of Your Customers Local? If you want to see a divorce attorney, you’re going to look locally. If you need a dentist or want to join a church, you’re going to look locally. So don’t compete with the world when you’re optimizing your website - compete locally.
Posted by: Michael Swartz at 3:57 pm Comments: None | Filed under: SEO, Web Marketing Tuesday, October 11, 2005
There are still many boxes that fill up the closet and amazingly enough, I can still function. I don’t need as much as I think I do. I realized this revelation at our old office too, just before the move, when everything was packed up. Do More With Less When presenting your website’s message you don’t need to say a lot to make your point. Less is more. You don’t want to drown your message with “stuff”. You want to present your message clearly and directly. Use headings (or headlines), lists and bullet points, images (are worth a thousand words) and links to get your message across. Enjoy the rest of your week and may all your moves be more with less. Posted by: Michael Swartz at 9:40 pm Comments: None | Filed under: Web Design |
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Wow! I’ve finally moved in…well not really. We’re still living out of boxes and I have a makeshift office area. No worries though…I have the most important items at my disposal. That’s what I’ve realized while moving – I am able to survive without a whole lot of stuff. 
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