Google Interprets Your Search

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Wednesday, November 22, 2006
Google Interprets Your Search

Hello and Happy Thanksgiving.

If anybody is reading this, I’m surprised. Right now just about everyone is preparing for Thanksgiving and probably reading blogs about how to cook a turkey. Anyhoo, if you are reading this, thank you.

I was checking up on a client’s website positioning in Google for a very popular keyphrase and noticed Google puts a very different distinction or interpretation on the words: “woman” and “women”. My client’s website appears #4 when using “woman” in the keyword phrase, but if I replace it with “women” - which is the word I want to optimize for - her website doesn’t even appear on the first page of results. Hmmm?

My client wants more women, not just one woman to find her site, if you know what I mean. What’s crazy is that the word “woman” doesn’t appear anywhere on my client’s website. What is Google indexing? Nothing, it’s interpreting, which is a very big distinction.

My lesson for the day

I didn’t realize Google put so much emphasis on these two words or the differences between them. I guess you learn something new everyday, especially learning Google not only indexes the words on websites, but tries to interpret those words with your search. I guess this is what you call relevancy.

I hope everyone has a great Turkey Day.

My thanks to everyone who has supported, supports and will support MJS Web Solutions. Our success wouldn’t be possible without yours. Thank you.

Cheers!