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Monday, December 18, 2006
Monitoring Your Website Traffic
A client has asked me to monitor their website traffic, so I have to provide a list of each item we will be monitoring and why.
There are 3 main questions I have to ask before I begin monitoring random stats. I figure I have to know the following:
- How they found the website?
- Who are they? What do they want?
- Why they stay or make contact?
Then I should monitor
- Click-through path
- Time on website
- Referrers
- Keywords
There are plenty of website monitoring tools providing tons of data. Knowing what data you need first will be the pay off.
Cheers.
Posted by: Michael Swartz at 8:05 pm
Comments: None | Filed under: Uncategorized
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