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Thursday, September 27, 2007
Spammers Are Idiots (or Are We)
Would you open this email?

Some may….I wouldn’t.
Why? Because it’s from PayPaI, not Paypal with an L.
It still boggles my mind that spammers try these ridiculous stunts. I guess it still works after all these years.
This email by the way never reached my Inbox because I view all my messages on the server and I do not use the Preview Pane.
Spam Prevention
Though spammers are continuing to use slightly different techniques to get their ‘messages’ through, these tips still ring true today.
Mike Swartz says, “Check it out”.
Posted by: Michael Swartz at 3:48 pm
Comments: 1 Comment | Filed under: Web General, Computer
Tuesday, September 18, 2007
Internet Yellow Page Usage Continues to Rise

Hello.
Anyone reading this blog knows that I talk a lot about optimizing your website for your local customers.
Well, another headline speaks the facts once again that more people are using the internet to find local businesses.
I quote:
“The number of searches conducted on Internet Yellow Page (IYP) sites increased by 27 percent in 2006 over the previous year.”
I am currently working with a client right now that has been having trouble getting his website listed higher in Google’s local search results. This is very important because his whole business relies on local customers. The main problem is that his website is not “showing up in Google’s Local One Box.
To solve this problem, I can’t just go to Google and tell them to place his website first. I must look into many different scenarios into why his website is not listed higher.
- First I need to check his listing on Google Local. Are there any errors in the listing? Is there information missing?
- Second, I need to study the local competition and find out why they’re getting preferential treatment?
There are a number of factors that go into how Google displays local businesses, so it’s up to us, the search engine optimizers, to try each fix individually and not expect a one fits all solution…because there isn’t one.
“They” say SEO (search engine optimization) is an art not a science and I would have to agree with “them” completely. There are a few things everyone can do, but it’s always a work in progress after that.
Posted by: Michael Swartz at 11:26 am
Comments: None | Filed under: SEO, Web Marketing
Thursday, September 6, 2007
Interspire Software Releasing StoreSuite
Hello. I hope you had a great Labor Day holiday.
I work with a lot of web application companies and I wanted to say there is one company in particular that I am proud to work with: Interspire. Have you heard of them? They’re a web application firm that specializes in creating web software in PHP.
I recently purchased two products by them and am very satisfied with the results.
- Fastfind: Is a simple to setup search engine program for any website. It indexes everything, even dynamic related content. The most impressive piece is that the program crawls your site like Google - indexing one page to the next.
- ArticleLive: Is a website out of the box. But not just any website. A website that is dynamic that includes articles, blogs and news items. I integrated the article feature on a client’s website. The most impressive piece is the customization. I was able to integrate it seamlessly into my client’s current look & feel.
Not only do they provide great web software solutions, but their technical support is by far the best I’ve experienced. Every question I have raised (and they’re has been plenty of them) they were able to answer and assist with the coding.
Interspire StoreSuite
Well, if that’s not enough, Interspire is set to release - later this year - a shopping cart software program called StoreSuite. I have no doubt that StoreSuite will be a well designed and fully customizable program for any business that wants to setup an eCommerce solution.
I’m sure to purchase a copy.
Mike Swartz says, “Check it out”.
Posted by: Michael Swartz at 4:10 pm
Comments: None | Filed under: Web Design
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