Comments on: How NOT to Title Your Email Newsletter Subject Line http://www.mjswebsolutions.com/blog/index.php/2007/11/19/how-not-to-title-your-email-newsletter-subject-line/ The MJS blog was created to share with others our successes, mistakes and experiences while on the internet. I hope we're able to provide some useful and meaningful advice in the process. Fri, 02 Jul 2010 15:27:27 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Michael Swartz http://www.mjswebsolutions.com/blog/index.php/2007/11/19/how-not-to-title-your-email-newsletter-subject-line/comment-page-1/#comment-15698 Michael Swartz Tue, 20 Nov 2007 21:47:31 +0000 http://www.mjswebsolutions.com/blog/?p=197#comment-15698 Hello Janine. Thank you for your response. I went back to the email and Vertical Response did deliver. I didn't mean to come down hard on VR, I just wish the headline in the email read "Be Ready for Too Much Business" instead of "Keep Your Customers Happy & Manage Service Levels". I would have been more likely to click through. I agree, the subject line was strong. That's why I opened the email and was ready to comment on the story. Hello Janine.

Thank you for your response.

I went back to the email and Vertical Response did deliver.

I didn’t mean to come down hard on VR, I just wish the headline in the email read “Be Ready for Too Much Business” instead of “Keep Your Customers Happy & Manage Service Levels”. I would have been more likely to click through.

I agree, the subject line was strong. That’s why I opened the email and was ready to comment on the story.

]]> By: Janine Popick http://www.mjswebsolutions.com/blog/index.php/2007/11/19/how-not-to-title-your-email-newsletter-subject-line/comment-page-1/#comment-15697 Janine Popick Tue, 20 Nov 2007 21:32:06 +0000 http://www.mjswebsolutions.com/blog/?p=197#comment-15697 Hi Michael We actually did deliver, if you click on the story you are taken to a subhead that reads: BE READY FOR TOO MUCH BUSINESS You've only got about 35-40 characters in your subject line to get a message across, we felt this was the strongest. There actually was no trickery involved. We try to give our small businesses as much beneficial information in a newsletter that we can to help them. We don't get "paid advertising" to do this. BTW, great site. Janine Popick Hi Michael

We actually did deliver, if you click on the story you are taken to a subhead that reads:

BE READY FOR TOO MUCH BUSINESS

You’ve only got about 35-40 characters in your subject line to get a message across, we felt this was the strongest.

There actually was no trickery involved. We try to give our small businesses as much beneficial information in a newsletter that we can to help them. We don’t get “paid advertising” to do this.

BTW, great site.

Janine Popick

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