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Tuesday, January 22, 2008
The Power of Facebook and Twitter

My wife told me she wanted to send The Better World Shopping Guide website to all her Facebook contacts.

I then realized the power of Facebook.

We the people are becoming the influentials now.

It’s happening with Twitter as well. Just telling people your immediate thoughts, desires, interests, and so forth. A word-of-mouth marketers dream come true.

Now instead of the few influentials, everyone is becoming the influencer.

Posted by: Michael Swartz at 11:07 pm

Comments: None | Filed under: Business


Tuesday, January 8, 2008
Completing Tasks With Basecamp

Basecamp LogoGetting it done. Doesn’t it feel good to cross off items on your To Do list or finish that project or just get something accomplished and taken care of?

Well, I’m using a new To Do list program. I didn’t use a program before, I just had a piece of paper to keep track of my to do’s. Now I use the To List in Basecamp. Basecamp is an online project management service. It includes, Milestones, Whiteboards, Notes/Messages, Project Lists, Contacts, Calendar, and To Do Lists.

To Do Lists in Basecamp are my favorite feature.

You can create many types or categories of to do lists. And after you’ve completed the task, Basecamp records it and adds a strikethrough, just like you would do with your pen.

Basecamp To Do Strikethrough

So far Basecamp has really met my needs. Easy to learn, setup and use. I may just toss out my current project management software and go with Basecamp.

Mike Swartz says, “Check it out”

Posted by: Michael Swartz at 10:51 pm

Comments: None | Filed under: Web General, Personal, Business


Wednesday, January 2, 2008
New Year Resolutions - A New Website

Happy New Year!

Have you made any New Year resolutions?

I plan on expanding the business in a few different ways. One way is to broaden our network of designers and developers so we can accommodate our growing client base. Another is a new website for MJS Web Solutions. You know the old adage, “A carpenter’s home never gets built”? Well, us web designers know the saying. We were so busy last year, we didn’t have time to concentrate on ourselves, especially our website.

Which brings up an article I saw last weekend, in the SF Chronicle, about small-business owners making New Year’s resolutions. What caught my eye was this quote from someone who had setup her new website:

Creating a Web site is a lot of work when you’re a small business without a marketing department,” she said. “You’re constantly proofing text and bringing people together to answer e-mails from the Web designer. It was an odyssey to get it done.”

She’s right. It takes a lot of time and patience when building a new website. There is a lot involved.

  1. Strategic planning
  2. Site structure design
  3. Visual design and proofing
  4. HTML/CSS coding production and testing
  5. Backend programming and testing
  6. Search engine optimization
  7. Launch, measuring, and future updates

The major challenge is time. Know that you will have to spend quality time on your new website. That’s good because it’s your business you’re showing to the world.

Happy New Year!

Posted by: Michael Swartz at 11:42 pm

Comments: None | Filed under: Web Design, News, Business


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