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Thursday, July 30, 2009
Investing and SEO Similarities
 I’ve been investing in the stock market since 1998. I’ve been out for quite sometime due to the recent collapse, but the market followed through on March 12 and a new uptrend is still in place, so I’m back in.
I noticed after doing this for awhile that investing and SEO (Search engine optimization) have some similarities. One is measurement.
When you purchase a stock and you make a mistake (i.e. you lose money), you’re supposed to review when you purchased and why the stock failed (what the market was doing, etc.). Same thing with SEO. You add in your keywords, track your site on the search engines and determine if your website gains in the rankings (goes up). If not, you’re supposed to review why it failed and try again.
This same principle applies when your stock goes up or your website moves up in the rankings. Measure the results.
When I purchase a stock, I just don’t walk away and let the market determine my outcome (i.e. Buy, Hold and Pray). No, I watch it and if I can’t watch it, I put in a sell stop, just in case. When optimizing a website and adding new keywords, I just don’t leave it be. I watch the search engines, monitor the website rankings and adjust accordingly.
The only way to be successful in the stock market and in your search engine optimization efforts is to measure your results…good and bad.
Posted by: Michael Swartz at 3:47 pm
Comments: 2 Comments | Filed under: SEO
Wednesday, July 15, 2009
How to Retrieve Deleted Web Files Off the Internet
I accidentally deleted a file off a clients web server and thank goodness I had downloaded a copy to my local computer beforehand. I uploaded the copy and was back in business. But I thought, what if I hadn’t of downloaded a copy and I had no backup of the web file?
How to Retrieve Deleted Web Files From the Internet
Well, there would be two locations I could go to on the web to retrieve a copy.
- Google – Google indexes the internet, so they have copies of your recently crawled web files, called cached links. To find out if Google has a copy of your web file, type cache:www.yourdomainname.com/pathtoyourwebfile/ into Google.
- Wayback Machine – The Wayback Machine is an internet archive that has been archiving websites since 1996. (It’s fun to poke around and see what Yahoo looked like back in the day). To retrieve a copy of your web file, just type in your URL into the search box and click on the Month, Day and Year you need. Whala.
So, if you either overwrite or accidentally delete one of your web files, know that all is not lost.
PS: Here’s a complete resource for finding old websites.
Mike Swartz says, “Check it out”.
Posted by: Michael Swartz at 5:06 pm
Comments: 1 Comment | Filed under: Web Design, Web General
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