Wednesday, September 29, 2010
Create Opportunities For Your Customers
Our client, Gallagher & Lindsey, a local real estate agency, recently setup their own Facebook page and asked us to help promote it.
We added an announcement section and a Facebook ‘Follow’ icon to their homepage.
During our ongoing discussions, I mentioned promoting their Facebook page with a Welcome splash page. I emailed them an article on 40 Highly¬† Effective Facebook Business Pages for inspiration.
Later, while speaking on the phone, it hit me. Why not display their listings and open homes on Facebook? They were a little reluctant at first until we saw another real estate agency doing it. I was onto something.
They liked the idea, so we came up with a solution to automatically connect to the MLS database and display their Featured Listings and Open Homes on their Facebook fan page.
There are many added benefits to this solution:
- Extending customer outreach through Facebook while offering more than the Wall tab.
- Creating higher website traffic from listings that link back to their website for more information.
- Time saving. They don’t have to update or manage the listings on Facebook. The data is pulled dynamically from the MLS system. G&L only has to update one time…the MLS system.
Create opportunities for you customers. It’s a win/win.
Posted by: Michael Swartz at 2:04 pm
Comments: None | Filed under: Business, Web Marketing