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Monday, November 21, 2011
They Got Me…I Opened It
Not an internet related post, but a very good, yet sneaky, marketing tactic (or trick).
What looks like an important package is cleverly disguised as merely a sales letter.
 Not Important at All I will usually open junk mail because:
- It may actually be legitimate (i.e. my new credit card or a check)
- I’m in marketing and I am just that curious
I could conclude this is good marketing, but I’m not a fan of any junk mail (online or offline). I’m a fan of permission marketing. This is not. It’s as bad as a telemarketer calling me in the middle of the night.
This example is truly deceptive. I really thought for a moment this was an ‘extremetly important’ package. It was not. NOTE: More often than not, when it says ‘extremely important’, it’s not.
Posted by: Michael Swartz at 4:07 pm
Comments: None | Filed under: Business, Email Newsletters
Thursday, July 22, 2010
Test Your Email Newsletter in the Most Popular Email Programs
 Before you send out that all important email newsletter, make sure to test your newsletter in the most popular email newsletter programs.
- Microsoft Outlook/Outlook Express
If you do not have access to Outlook, send to a friend or colleague who does. It will be well worth it.
- Hotmail
Better to test on multiple browsers (i.e. Internet Explorer, Firefox, and Safari)
- Gmail
Gmail only allows inline CSS.
- Yahoo
Setup test accounts with Hotmail, Gmail & Yahoo.
The main challenge with developing email newsletter campaigns is making sure the design looks good on multiple email programs.
Posted by: Michael Swartz at 3:57 pm
Comments: None | Filed under: Email Newsletters
Wednesday, July 14, 2010
Always Add Alt Text to Image Tags in Your Email Newsletters
We are developing a new email newsletter campaign for a client of ours.
The email contains a few images so we need to make sure each image tag contains text within the alt attribute (tag).
Why? Let me explain by example.
The image below will display first, so it’s important that our message gets read.
If images are turned off – which email programs will do – you won’t see anything, but if you include alt text, this is what your readers will see:
Making sure each image in your email newsletter contains alt text is super important. Many email systems turn off images to combat spam. Spammers can include viruses into images.
How to Add Alt Text to an Image Tag
Within your HTML code find the <img> tag. Add your text within the alt attribute: <img src="/image-filename.jpg" alt="This is where you add your alt text">
Bottom line: If you don’t include alt text in your images your email campaign could be in jeopardy.
Read our other email newsletter tips.
Posted by: Michael Swartz at 4:23 pm
Comments: None | Filed under: Email Newsletters, Web Marketing
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