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Hello {FIRST_NAME}.
Last issue we spoke about optimizing your website. In this issue our focus will be on email newsletters, a great addition to your website marketing mix.
I hope you find the articles helpful and informative.
Happy reading.
Michael Swartz |
Email Newsletter Tips
Keeping your brand alive and in your customers' eye is important. Email newsletters provide that continuous relationship between your company and your customer.
When creating an email newsletter campaign, make sure the most important information is at the top. The email should invoke a call to action (CTA) like free shipping with your first order. Also:
- Keep the email copy brief. Your customers are very busy. Don’t waste their time.
- Generate excitement about your product or service.
- Establish an awarness. People will want it if they feel a need to have it.
- Appeal to their pocketbook. Will your customers save or make money?
- Create urgency. When faced with a deadline people act.
Other Email Newsletter Articles
- Always Add Alt Text to Image Tags in Your Email Newsletters
Most email programs turn off images which could ruin a campaign. Learn how to replace these images with text.
- Test Your Email Newsletter in the Most Popular Email Programs
Before you send out that all important email newsletter, make sure to test your newsletter in the most popular email newsletter programs.
MJS Web Solutions Offers Email Newsletter Campaign Services
If developing an email newsletter campaign is not your cup of tea, let the MJS Web Solutions team help. We'll transform your website design into a custom email newsletter campaign that will get results.
Learn more >>
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