I’ve owned my business now for a number of years and through those years I’ve learned a lot. Some of the more important things I’ve learned running my own business are:
- Be Persistent
I changed careers early on from manufacturing to technology. I spent nearly 6 months following up for an informational interview for Bank of America. Then one day, I got a call to come in for a job interview. I got the job. My boss said he hired me because of my persistence. Don’t give up. Persistence through the ups and downs has kept my business alive.
- Follow Up
Don’t wait for them to call you back. The most important feedback I can give is to always follow up. The majority of our sales are completed because we’ve followed up with our customers. Did you receive a referral? Don’t wait…follow up.
- Be Personable
I have been told that the reason why a customer has selected our firm is because they found us personable and trustworthy. How can I be personable over the phone? Grab a mirror and smile. You’ll be amazed how you’re perceived on the other end of the line.
- Solve the Problem
Business is about problems. Learn and listen to your customer. What problems are they having? Each customer has a different problem and it’s up to your business to figure out a solution.
- Make an Offer
If you don’t make an offer, they’ll never say yes. Sure they may say no, but ‘no’ is a response and you can always negotiate the offer presented.
What have you learned in your career or business? What has made you a success? I’d be happy to hear.