I just received an email from Sprint asking for a survey and in return $10 off my bill. Great I thought until I looked a little closer to the email.
Provide trust. Use a personal greeting in your email newsletters or your customers may think your legit email is spam or phishing email.
What looks like an important package is cleverly disguised as merely a sales letter.
Before you send out that fabulous designed and well written email newsletter, don't forget to test in the most popular email programs.
In every email newsletter campaign, make sure you include alt text within your images so when email programs turn off images, yours text will display.