We added an announcement section and a Facebook ‘Follow’ icon to their homepage.
During our ongoing discussions, I mentioned promoting their Facebook page with a Welcome splash page. I emailed them an article on 40 Highly Effective Facebook Business Pages for inspiration.
Later, while speaking on the phone, it hit me. Why not display their listings and open homes on Facebook? They were a little reluctant at first until we saw another real estate agency doing it. I was onto something.
They liked the idea, so we came up with a solution to automatically connect to the MLS database and display their Featured Listings and Open Homes on their Facebook fan page.
There are many added benefits to this solution:
- Extending customer outreach through Facebook while offering more than the Wall tab.
- Creating higher website traffic from listings that link back to their website for more information.
- Time saving. They don’t have to update or manage the listings on Facebook. The data is pulled dynamically from the MLS system. G&L only has to update one time…the MLS system.
Create opportunities for you customers. It’s a win/win.