Here are some of the highlights:
“An ad at the top of the page receives roughly double the clicks of others”
“Where an advertisement appears depends on a combination of how much a business is willing to pay, and how much the ad has to do with the search.”
“One company could pay less than another and wind up in a premium location, as long as Google believes its ad is the most relevant to the user’s search.”
It’s easy to get started advertising on Google…and I quote:
“Placing an advertisement on Google can cost as little as $5 and take just a few minutes.
- Draw up a three-line advertisement, no more than 100 characters total.
- Enter the keywords that will activate your sponsored link, such as “cheap airfare” for an ad about discount travel.
- Bid in an auction for those keywords, determining how much you’re willing to pay. The minimum bid is 1 cent per click. The maximum is $100 per click. You can’t spend more than $250,000 a day.
- Give Google your billing information and wait for your ad to appear.”
The beauty of advertising on Google is that you only pay what your budget allows. And if your budget can’t allow it, your choice of keywords can certainly make up for it.
Mike Swartz, says “Check it out“.