A client has asked me to monitor their website traffic, so I have to provide a list of each item we will be monitoring and why.
There are 3 main questions I have to ask before I begin monitoring random stats. I figure I have to know the following:
- How they found the website?
- Who are they? What do they want?
- Why they stay or make contact?
Then I should monitor
- Click-through path
- Time on website
There are plenty of website monitoring tools providing tons of data. Knowing what data you need first will be the pay off.