I just received an email from the editors at VARBusiness magazine, asking me to participate in their Exclusive Ad Study on the effectiveness of specific advertisements. What I found most helpful was applying the principles of good design to the advertisements and seeing if they were really effective to me.
Insightly, [abbr title=”Customer Relationship Management”]CRM[/abbr] software for small businesses, recently updated their login page. The left side, before, had a lot of text which I never bothered to read. The new left side layout (see before and after below) now includes 3 bullet points, with icons, which grabbed my attention straight away instead of a blob of text.
I paused and actually read each bullet before logging in.
This is good website usability. Very simple and clear headings with a short sentence to inform.[twenty20 img1=”3430″ img2=”3429″ offset=”0.5″]