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Website Visitors Take Action After Performing Local Search

Hello.

I hope you had a great weekend.

(NOTE: Regarding my last post, I still haven’t fixed the iTunes fiasco. I’ll give an update when that’s complete (or not)).

In our last email newsletter, I spoke about the importance of local search and optimizing your website for local search visitors. Turns out there is more research to back up this importance.

I have seen more traffic and conversions from our own site and many of our clients websites from locally based search results. Comscore has released new data that supports this fact.

Local Searchers Take Action

Some facts I found most interesting were:

  1. Local searches were up 43% from a year ago
  2. Most people searching used either Google or Yahoo
  3. About 52% said they were searching specifically for a business phone number or address.
  4. 41% were looking for information on a local service in their home area, including car rental office, dry cleaner or lawyer.

These are incredible findings.

The most impressive finding was “The comScore study also found that performing a local search drives consumers to take action. More than one-third (37 percent) made contact online as a result of conducting a local area search.”

Isn’t this the main goal of any website – to get people to take action? Are you seeing these results from your website? If not, it’s time to optimize your site to take advantage of your local customers. They’re out there searching.

If your business relies on local customers, it’s now more important than ever to get your site optimized for your local customer base!

Read our latest newsletter to find out more on how you can get your website found by local visitors. Or if you don’t like reading, contact us to find out how we’ve helped other organizations reach the top of the local search results.

Mike Swartz says, “Check it out”

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